Making the resolute steps towards expansion of international co-operation and undertaking new initiatives to foster the large-scale reforms implemented throughout the country Turkmenistan actively applies advanced technologies in advertising business in particular. Advertising is an important and effective mechanism of promoting ideas and goods on world market serving as a state’s business card.

Turkmenistan’s business card is a 30-second video film about the Avaza national tourism zone under development on the Caspian Sea coast on President Gurbanguly Berdymuhamedov’s initiative. The popular international TV channel CASPIONET (Kazakhstan) started to broadcast it all over the world on September 4.

The interesting and colourful film presenting the opportunities of recreation in the unique natural pearl on the Caspian seaside – Avaza settlement became the first experience of national advertising business abroad. The video film will be broadcast 6 times a day every day for a month. CASPIONET will show the Turkmen video film 162 times.