During these pre-New Year days, mass festivities are taking place in front of the State Circus of Turkmenistan, where residents of the Turkmen capital come with their families to immerse themselves in the vibrant atmosphere of the upcoming holiday.
Passing through a tall arch designed like fortress walls, illuminated with the glowing numbers "2025," visitors enter a magical town sparkling with colorful lights. At the center stands a tall Christmas tree, in front of which is the symbol of the coming year—a green snake. Adults and children alike take photos with this charming symbol of the next year, as well as with Ayaz Baba and life-sized mascot characters.
There are cheerful New Year songs and a variety of activities for children, including stalls selling souvenirs and sweets. Adults can warm up with aromatic and invigorating drinks from NesilCoffee, which offers popular coffee varieties such as cappuccino, espresso, latte, as well as cocoa and non-alcoholic mulled wine made from juice.
The production of coffee and coffee products is a new and promising business venture for the Turkmen company Nesil, which is already known as one of the leaders in the country’s canned fruit and vegetable market. The company’s diverse product line is distinguished by its high quality and eco-friendly packaging, making it highly sought after by both local and international consumers. Nesil’s new NesilCoffee factory, equipped with state-of-the-art production facilities and infrastructure, is one of the largest private enterprises not only in Turkmenistan but also in all of Central Asia. The factory was launched recently in October 2024, and its products are already delighting Turkmen consumers as coffee grows increasingly popular in the country. The company operates several retail outlets, including one in the Berkarar Shopping Center, where visitors can enjoy a variety of invigorating coffee flavors. NesilCoffee products are perfectly suited for fully automatic coffee machines, French press grinding, or manual brewing methods.
