On the 17th of March, one of the key business events of the year, an exhibition dedicated to the 18th anniversary of the establishment of the Union of industrialists and entrepreneurs of the country (UIET), started in the building of the Chamber of commerce and industry of Turkmenistan. The exhibition not only demonstrates the power of national production, but also highlights the rapid development of the private sector of the economy.
The exhibition brought together more than 100 companies representing a wide variety of industries, from the food industry to high technology. The main objectives of the event are to demonstrate the success of domestic entrepreneurship, establish new business ties and exchange professional experience between representatives of private business.
One of the prominent participants of the exhibition was the brand of exclusive clothing of the men «Nurland». Deputy General Director of the company Dovletmammet Nurmammedov told the correspondent of «GA» about the success story of the company, which has gone from a small business to an international level.
The company was founded in 2016, initially as the ES «Bichuv» (node). The name «Nurland» is symbolic: it combines the Turkmen and English words, which in translation means «Bright land».
D.Nurmammedov said that the work of «Nurland» is based on a combination of two principles. This is handmade, preserving the traditions of sartorial craftsmanship, and modern 3D technology.
«Our motto is that every piece of clothing should be treated not as a wardrobe item, but as a work of art», the deputy director of company emphasised.
Today, the Turkmen brand cooperates with world leaders in the textile industry. The production uses fabrics and accessories from leading manufacturers in Italy, England, Switzerland and Germany.
«Nurland» is also actively expanding its presence in the fashion market. Currently, there are two boutiques operating in Ashgabat, and recently the Turkmen brand has reached the international level by opening a branch in Dubai (UAE), where the products are in high demand.
The special pride of the company is its innovative approach to service. Boutiques are equipped with body scanning systems that instantly provide data on the weight, height and proportions of the customer. This allows creating clothes with a perfect fit, providing the wearer with maximum comfort.
The exhibition marking the 18th anniversary of the UIET will run until the 19th of March. An important event of the program will be the International forum «Investments in the future of Turkmenistan», which will be held on the 18th of March.
