The French Institute in Turkmenistan organizes business French language training for Turkmen women entrepreneurs, artisans, handicraftsmen wishing to trade online on global e-commerce platforms. The presentation, which presented the solemn part of the event and marked the beginning of training, was held with the participation of representatives, project organizers and future course participants at the French Institute.
Note that this project starts within the framework of the program for the promotion of the French language in Central Asia with the financial support of the Fund for Solidarity of Innovative Projects of the French Ministry of Foreign Affairs. It is also being implemented in partnership with the Handmade Export 2021 business incubator program organized by Orlan with the support of the USAID project to develop entrepreneurship and business environment in Turkmenistan.
As you know, the Handmade Export 2021 business incubator program was launched for the first time in Turkmenistan in May this year. It was created to help organize the online business of Turkmen craftswomen and is designed to ensure the stability of sales of national handmade products through online trading platforms, expanding access to the “hand-made” market.
New prospects for the development of their own business, undoubtedly, attracted needlewomen from various parts of the country to participate in the program. The best candidates who successfully passed the competitive selection became participants in the project. As for the training of representatives seeking to implement business strategies in the global space, trainings, coaching sessions on business planning, e-commerce, logistics, marketing and master classes from international experts are provided for them.
Business French courses organized by the French Institute in Turkmenistan will become one of the important components of the productive training of Turkmen women entrepreneurs. The training will take place from October to December this year.
All joint efforts of the organizers are aimed at the result - the best participants of the program are called upon to successfully promote not only personal business on global trading Internet platforms, but also act as intermediaries between local craftsmen and international buyers.
Anastasia Kasyanova
