An open lesson on the topic “The Psychology of Strong Brands” was held at the S.A. Niyazov Turkmen Agricultural University, aimed at expanding young people’s knowledge in the fields of marketing and modern business.

The guest speaker was Serdar Gurbanmyradov, founder of the “Çyzgy” studio, who spoke in detail about the creation of brands and their psychological impact on consumers. He emphasized that a brand is a complex system that builds trust and fosters a deep emotional connection.

The interactive format of the meeting allowed participants to explore the experience of successful companies and receive answers to questions about how to stand out in today’s competitive market.

The event was organized by the Ministry of Education, the S.A. Niyazov Turkmen Agricultural University, the “Young Entrepreneurs” center under the Party of Industrialists and Entrepreneurs of the country, as well as the Center for Information, Consultation and Volunteer Movement Affairs of the Magtymguly Youth Organization of Turkmenistan. This initiative opened up new opportunities for young people to develop business skills and master modern branding concepts.